JAWANI PHIR NAHI ANI (2015)
'Product placements galore'
I was irritated by “Wrong No.”, annoyed by “Karachi Say Lahore” but this has just pissed me off.
Jawani Phir Nahi Ani is yet another “commercial” rom-com that has hit the Pakistani theaters this year and just like the previous two, this should’ve been one of those ideas that you come up with and then say “nah, that’s just too big a crap” because it is simply (and I don’t know how else to put this) pointless. The plot is as generic as it gets, when four friends get tired of their married lives, they decide to take a vacation to relive their bachelorhood and what better place to do it than Bangkok and somehow they end up in a pretty screwed up situation with the mafia and all hell breaks loose (if only I had a penny for every time I saw that).
Sure the movie had a couple of good laughs and the acting was good (as it should have been, given that they had signed some of the best names in the country), the visuals were pretty decent and the director did a fair job in directing a bad movie with no plot (so thumbs up… I guess?!) but the question here is not whether the movie was technically good or not, the question is that do we need it? and the answer, without a doubt, is no.
Pakistani film makers must ask themselves, is this what they mean by the evolution of Lollywood? Why is it that they put the label of “made in Pakistan” on their movies and yet the content is not in, any way, Pakistani. If I want to watch some random bachelor party movie with item songs and scenes that are insanely awkward when you’re sitting next to your mom, why on Earth would you not watch any Indian movie? Pakistanis need to decide what type of movies they want to watch, do they want the brilliance of flicks like “Bol”, “Zinda Bhaag”, “Waar” or “Manto” or do they want the glorified yet dirty humor of movies like this. I said it before and I’ll say it again, this “commercial” nonsense isn’t aiding to the resurrection of Pakistani Cinema, it’s just stabbing it in the face with a blunt knife.
In Conclusion, JPNA is an entertaining couple of hours for anyone who enjoys generic Indian rom-coms and they’ll probably give it 9 stars on IMDb. So go and watch it and make it successful, so they can make another one next year.
Jawani Phir Nahi Ani is yet another “commercial” rom-com that has hit the Pakistani theaters this year and just like the previous two, this should’ve been one of those ideas that you come up with and then say “nah, that’s just too big a crap” because it is simply (and I don’t know how else to put this) pointless. The plot is as generic as it gets, when four friends get tired of their married lives, they decide to take a vacation to relive their bachelorhood and what better place to do it than Bangkok and somehow they end up in a pretty screwed up situation with the mafia and all hell breaks loose (if only I had a penny for every time I saw that).
Sure the movie had a couple of good laughs and the acting was good (as it should have been, given that they had signed some of the best names in the country), the visuals were pretty decent and the director did a fair job in directing a bad movie with no plot (so thumbs up… I guess?!) but the question here is not whether the movie was technically good or not, the question is that do we need it? and the answer, without a doubt, is no.
Pakistani film makers must ask themselves, is this what they mean by the evolution of Lollywood? Why is it that they put the label of “made in Pakistan” on their movies and yet the content is not in, any way, Pakistani. If I want to watch some random bachelor party movie with item songs and scenes that are insanely awkward when you’re sitting next to your mom, why on Earth would you not watch any Indian movie? Pakistanis need to decide what type of movies they want to watch, do they want the brilliance of flicks like “Bol”, “Zinda Bhaag”, “Waar” or “Manto” or do they want the glorified yet dirty humor of movies like this. I said it before and I’ll say it again, this “commercial” nonsense isn’t aiding to the resurrection of Pakistani Cinema, it’s just stabbing it in the face with a blunt knife.
In Conclusion, JPNA is an entertaining couple of hours for anyone who enjoys generic Indian rom-coms and they’ll probably give it 9 stars on IMDb. So go and watch it and make it successful, so they can make another one next year.
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